Selena Gomez’s financial journey began when she was a child star. From appearing in “Barney & Friends” to becoming a Disney Channel icon in “The Wizards of Waverly Place,” Gomez’s early work laid the foundation for her future success in music, movies, and business. Over the years, she transformed from a TV star to a global pop sensation, eventually becoming one of the most successful and business-savvy celebrities in the world. Her ability to diversify her career has played a key role in her impressive financial growth.
In September 2024, Selena Gomez was added to Bloomberg’s Billionaire Index. With this milestone, she joined fellow celebrities like Taylor Swift and Rihanna in the exclusive billionaire club. The addition marks a significant turning point in Gomez’s career, reflecting her exceptional success, particularly in business. This achievement is a testament to her efforts in areas like beauty, music, acting, and endorsements, as well as her ability to leverage her fame into lucrative ventures.
Selena Gomez (@selenagomez/Instagram)Selena Gomez’s Estimated Net Worth in 2025
As of 2025, Selena Gomez’s net worth is estimated at $1.3 billion, according to Bloomberg. This is a staggering increase from her previous net worth estimates, which were $95 million in 2022 and $800 million in 2023. The sharp rise is attributed to the explosive success of her makeup brand, Rare Beauty, which launched in 2020 and has become her largest source of income. This dramatic financial growth underscores her expanding influence across various industries.
Rare Beauty, Selena Gomez’s makeup brand, played a pivotal role in her rise to billionaire status. Launched in 2020, the brand’s focus on self-acceptance and inclusivity resonated with many consumers. Rare Beauty brought in $400 million in revenue by February 2024, highlighting its immense popularity and success. Although it’s unclear exactly how much of Rare Beauty Gomez owns, her role as the founder and face of the brand has made it a central part of her financial empire.
Selena Gomez’s earnings have skyrocketed in recent years, thanks in part to her Rare Beauty empire. While her earlier salary was estimated at $7 million per year, that figure has grown significantly, with some estimates suggesting she now earns close to $100 million annually. With successful ventures like Rare Beauty, her role in “Only Murders in the Building,” and brand endorsements, Gomez’s income has reached new heights, making her one of the highest-paid celebrities in the world.
Despite her past relationship with Justin Bieber, Selena Gomez has outpaced him financially. While Bieber’s net worth is estimated at $300 million, it pales in comparison to Gomez’s $1.3 billion. Their on-and-off relationship lasted from 2011 to 2018, and Gomez’s financial journey post-relationship has been marked by entrepreneurial ventures like Rare Beauty, further distancing her from her ex’s wealth. This stark contrast highlights her successful transition from teen star to business mogul.
Rare Beauty, founded by Selena Gomez in 2020, has become one of the most successful celebrity-owned beauty brands. The brand promotes self-love, diversity, and inclusivity, with a mission to help people feel comfortable in their skin. Gomez shared in an interview with Amy Schumer that she wanted to create a beauty line that allowed people to embrace their uniqueness and resist the pressure to conform to societal beauty standards. Rare Beauty’s success has made it one of her most profitable endeavors.
Selena Gomez (@selenagomez/Instagram)Income from Acting and TV Appearances
Selena Gomez’s acting career began when she starred in “Barney & Friends,” earning $3,000 per episode. However, her breakout role came with Disney Channel’s “The Wizards of Waverly Place,” where she reportedly earned $25,000 to $30,000 per episode. Since then, she has appeared in numerous films and TV shows, such as “Only Murders in the Building,” where she also serves as a co-executive producer. Her acting career has continued to be a significant income source, though she is now focused on larger projects.
Though Selena Gomez has been vocal about her ambivalence toward her music career, her musical contributions have also generated substantial income. Her hit song “Lose You to Love Me” topped the Billboard Hot 100 in 2019, marking a major milestone. Over the course of her career, Gomez is said to have earned $16 million from music sales. Despite some doubts about her music, she continues to engage with her fan base and may release future projects.
Selena Gomez’s endorsement deals with global brands have been lucrative. In 2017, she signed a major contract with Puma, earning $30 million for her involvement with the brand. Additionally, her deal with Coach, starting in 2016, reportedly earned her $10 million. Gomez has also worked with Pantene, reportedly making $3 million from her ads for the brand. These partnerships have significantly added to her wealth, highlighting her influence in the fashion and beauty sectors.
Selena Gomez (@selenagomez/Instagram)Real Estate Investments and Property Purchases
In addition to her business ventures, Selena Gomez has invested in impressive real estate. In 2020, she purchased a mansion that was previously owned by rock legend Tom Petty, paying nearly $5 million for the property. The 11,500-square-foot mansion features luxurious amenities like panic rooms, a media room, a yoga studio, and a pool. Gomez has also owned other properties, including a home in Calabasas and a Texas property, showing her knack for making lucrative real estate investments.
Selena Gomez has also become one of the highest-paid celebrities on Instagram. With 423 million followers as of late 2024, she charges approximately $2.56 million per sponsored post. Despite this, she has been outspoken about her dislike for social media, particularly its potential toxicity. Nevertheless, her massive online following continues to generate substantial income, underscoring her widespread influence and ability to monetize her social media presence effectively.
From her early days as a child star to becoming a billionaire in 2024, Selena Gomez’s financial journey is nothing short of remarkable. Her success in multiple industries, from acting and music to beauty and business, has propelled her into the ranks of the wealthiest celebrities. Rare Beauty, her lucrative endorsements, and her investments in real estate have contributed significantly to her growing net worth. As she continues to diversify her career and expand her influence, Selena Gomez’s financial success is a testament to her entrepreneurial spirit and determination.
